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Coul Links is a once-in-a-lifetime opportunity to transform the economy of the Northern Highlands …using private, not government money

We need urgent investment in jobs and housing for young people

Since the first census in 1851, the UK’s population has quadrupled and Scotland’s has doubled, yet the population of Sutherland has halved – and is forecast by the Highland Council to decline a further 19% in the next 20 years. The county is now the least populous in the country – with the oldest population profile.

The reason for this is well known. A lack of employment opportunities and housing for young people means they tend to head south for better opportunities – often, never to return. And there is little to attract young families from further afield to set up home in our beautiful area.

Are we witnessing the second Highland Clearance?

Sutherland’s population trend

1st national census 1851: 25,793
Most recent census 2011: 12,650 -49%
This year’s census 2022: ??

We need urgent “Repeopling”!

The Case For Coul Links

Our area is fortunate to have one of the World’s “top 10” golf courses in Royal Dornoch’s Championship Course, which attracts large numbers of people to play it. However, we need another world-class golf course to maximise the economic benefit from golf tourism.

When Castle Stuart was built an hour south, near Inverness, the visitor rounds played at Royal Dornoch nearly doubled, whilst the number of visitors staying locally halved, as many visitors treated Dornoch as a “day trip”.

If Coul Links Golf Course was created, as another internationally famous, world-class course, it would shift the centre of gravity to East Sutherland and many more golfers and, at times, their partners, would stay, eat, shop and try our other excellent local courses, all to the general economic benefit of the area.

As golf developer, Mike Keiser famously says:

“One course is a curiosity, two is a destination”

Our local communities, and the excellent golf courses at Brora, Golspie and Tain, would benefit from the influx of visitors as the Dornoch Firth would become a global golf tourism destination.

The Transformational Opportunity:

If a golf course at Coul Links gains planning permission, there are many people and organisations ready to invest in new facilities in the Dornoch Firth area, as there is currently a shortage of suitable accommodation and other amenities for an expected influx of golf visitors. NB: golf visitors on average spend more per night’s stay than any other kind of visitor, according to VisitScotland.

Over

£50 million

in private investment in the area

generating an extra

£30 million

in annual visitor spend with local businesses

And between 175-250 new Dornoch Firth jobs

  • A privately funded, environmentally sensitive, world-class golf course will be built at Coul Links – and partly owned by the community
  • A new, luxury eco-hotel with 80 rooms will be built on Coul Farmland
  • Other hotels will be significantly upgraded
  • More housing will be built locally, including a significant increase in affordable housing
  • An electric shuttle-bus system will regularly run up and down the coast from Brora to Tain for the benefit of visitors and employees alike
  • The innovative North Highland Hospitality Charter will ensure jobs created will offer real opportunity

The result of this, will be a dramatic increase in the number of good jobs available locally, and even more within the wider Highlands …

… meaning not only can many of our youngsters stay in the Highlands, but we will also be able to attract new people and families to help “repeople” the area.

180 jobs in our community is the equivalent of 8,000 jobs in Edinburgh

Jobs calculated by potential major new investors

Full-time
jobs
Seasonal
jobs
Total jobs
Coul Links Golf Course 22 40 62
Coul Links Hotel 31 25 56
Club House Restaurant 10 7 17
Accommodation projects 45 45
title 108 72 180

Economic Impact Study of Coul Links

Within a
year
Within 5
years
Within 10
years
New Dornoch Firth jobs (FTE) 119 175 250
New Highland jobs (FTE) 197 311 450
New Scottish jobs (FTE) 252 444 680

BiGGAR Economics (2019)

 These numbers exclude substantial numbers of jobs required in construction phase